As a corporate membership body, EEF, the manufacturers’ organisation, is the voice for UK manufacturing and provides a range of essential business services including training.
We were asked to develop an advertising campaign to tease the launch of their extended training facility in Birmingham. Opening in September following a +£1m extension, The Technology Hub will deliver world class technical and leadership skills and is dedicated to keeping the UK skills base at the heart of new manufacturing and engineering technologies.
Placed in trade and regional press, the ad was aimed at employers, people seeking an apprenticeship and education influencers such as careers advisers.
The launch campaign is due in September.