Branding the Hawk
The Hawk Advanced Jet Trainer (AJT) from BAE Systems provides a cost-effective and flexible way to train fast jet fighter pilots. As well as the aircraft, the system provides on-site trainers and maintenance teams. With new competition emerging from Italy and Korea, the existing branding was no longer appropriate and we were asked to develop a new brand and associated materials that reflected the position of the Hawk as the number one AJT in the world.
New identity and livery for the Hawk demonstrator enhanced the existing shape of the aircraft giving it a sleek and dynamic image while a large format brand book told the Hawk story.
A story of performance, heritage and reliability.