Corporate literature design
As the voice of UK manufacturing and engineering and a leading provider of business support, EEF briefed us to create a high quality piece of corporate literature that sold the benefits of membership through case studies, success stories and compelling photography.
The only problem was that we had just 20 working days in which to do it. And then deliver it to multiple locations in time for EEF’s National Manufacturing Conference. But since solving our clients’ business challenges is what we’re all about, we rolled up our sleeves and got stuck in.
First job was to do a test pagination of the initially supplied content and it was running to well over 60 pages. This was too long and would also create problems with the print finishing – too many pages for stitching, not enough time to finish a perfect bound brochure. So our initial task was to rewrite the content into a manageable length while also making sense of the five membership levels and finding a way to explain these in an ‘at a glance’ format.
Once this was completed we produced a page plan for client sign off and started work on the design and artwork supported with a set of quality images that we sourced for the project. Because we were on a tight schedule, we decided to keep the print specification relatively simple. Four colour process was used throughout with the addition of two metallics to provide a level of stand out quality which met EEF’s expectations for one of their most important pieces of corporate literature.
Taking feedback from many internal stakeholders throughout, we worked at speed on each draft and handed the project over to print in line with our schedule.
Written, designed and printed within 4 weeks, the 44 page brochures were delivered to our happy client team at ten UK locations just in time for use at EEF’s National Manufacturing Conference at the QE II Conference Centre in London.