Designing a sales toolkit
We were briefed by EEF, the manufacturers’ organisation to create a sales toolkit designed to promote their corporate training and development courses. A key requirement of the brief was that each element of the toolkit needed to work together and on a standalone basis.
As one of the largest training organisations in the country, EEF offer a huge range of accredited and non-accredited training and consultancy programmes to all levels of business.
This gave rise to the positioning statement ‘From the shop floor to the boardroom. Expert training for everyone.’
Once this was agreed, we worked closely with the marketing team at EEF to design and write a capability brochure that was available in printed and digital versions. This was followed by the creation of a suite of Word templates designed to accommodate a variety of locally printed case studies. Finally we designed and printed a pack that neatly housed all the elements together when required.
Definitely a case of making complex simple.