Projects

Direct mail

EEF direct mail | Make Complex Simple | Graphic and website design agency Manchester

As a corporate membership body, EEF, the manufacturers’ organisation, is the representative voice for UK manufacturing and provides a range of essential business services, including HR & Employment Law, Health & Safety advice, consultancy and training.

They asked us to develop an annual lead nurturing programme to help their business development team stay in touch with prospects for their subscription based HR services. Aimed at HR managers in companies of between 50-500 people, we recommended two pieces of direct mail sent out at six monthly intervals, supported by monthly email marketing providing useful content such as e-books and seminar sign ups.

The ‘HR Happy’ campaign theme allowed us to talk to prospects about the positive effect that using EEF for their HR support and advice would have on their professional life.