Great British design
Martin-Baker design and manufacture ejection escape systems designed to save aircrew life. The seats themselves are complex pieces of engineering with very precise performance statistics. We were briefed to produce a brand book that told the Martin-Baker story in a clear and engaging way so that a none technical audience could quickly and easily understand what the brand represents.
The fact that these seats save lives was the ultimate proposition. To bring the brand to life we developed the ‘Designed…’ copy platform. This helped us detail the heritage, experience and skills of the company alongside the stories of those whose lives have been saved by Martin-Baker products.
The larger format allowed commissioned photography and archived materials to enhance the Martin-Baker brand story, a truly brilliant story of Great British success. And highly deserving of a beautiful piece of design for print.