Growing brand identity
Balfour Beatty plc was relaunching its Sustainability Roadmap and Vision to incorporate new targets for 2015. This was viewed as an opportunity to refresh the brand identity and we were invited to pitch for the project. Happily for us we were successful and the new brand identity has recently been launched across the company.
In addition to the identity itself there were a number of additional requirements including multiple language versions of the Roadmap, User guide, magazine and case study handbook.
A sub-brand named S-Innovation was also developed which allowed the company to detail its innovative work across the world and showcase best practice in sustainability to its employees and customers.