Literature design, French style
If there’s one thing you can’t deny the French, it’s their style. We were approached recently by the French construction company Bouygues to help them write, design and produce a comprehensive set of literature detailing their offer to the UK market.
Rapidly expanding, and with a portfolio crammed full of beautiful landmark buildings they tasked us to create a suite of brochures that would support their bidding team. Working closely with the marketing team over several months our designers explored various interpretations of the Bouygues Group design and branding guidelines, giving a uniquely British flavour to the corporate look and feel while staying happily on-brand. In the meantime our copywriters created a consistent tone of voice for the content and produced a large number of case studies to showcase Bouygues impressive credentials.
Our final design solution provided a simple, elegant format that showcased our client’s projects from across the UK. Featuring a 2 spot colour overprint Bouygues UK are delighted with the results, we wish them continued success and look forward to working together again in the future.