Recruiting a new identity and website design

Branding identity and website design for Lucas McLean by Make Complex Simple | Graphic and web design agency | Manchester

Earlier this year we were tasked to create a brand new identity and website design for new financial recruitment specialist Lucas McLean. Based in Manchester city centre, our client asked for an identity that was a little different but that still respected the financial services sector. Using the notion of searching and following a trail, we designed a simple but effective identity. This was then brought to life through a responsive website which allows clients and candidates to register while on the move. Beyond this we created a visually strong, advertising campaign for use in print and digital. We wish Lucas McLean all the best in building a successful business.

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